formation communication B to B angers pays de loire

Formation et accompagnement dans le domaine du B to B et de la communication digitale et traditionnelle

formation communication b to b angers pays de loire

Formation communication B to B : faire passer ses idées et sortir du lot

La formation pourquoi ?

« Améliorer les performances commerciales par le développement de votre équipe. »

Des collaborateurs autonomes

J’accompagne les responsables du marketing dans l’acquisition des techniques de la communication d’entreprise. Ils seront capables d’accéder rapidement aux dernières technologies de communication pour valoriser au mieux votre offre. La formation communication B2B donne accès à un programme complet et flexible des activités d’apprentissage axées sur les enjeux de l’entreprise.

Construit pour l’industrie

Je mets à votre disposition mes 30 années d’expériences croisées dans le domaine de la communication B to B au service de PME et PMI des Pays de la Loire.

Les thèmes de formation sont les suivants:

A l’issue de ces formations, l’apprenant aura acquis des compétences en communication afin de devenir réellement opérationnel dans :

  • La réalisation d’un bon diagnostic en matière de communication,
  • L’élaboration d’un projet de communication,
  • Le montage d’un événement opérationnel sur le plan économique et de la communication en intégrant les technologies de l’information et de la communication,
  • Le travail en réseau,

Stratégie et marketing

  • Rédiger votre plan de communication
  • Elaborer votre stratégie de contenu web
  • Concevoir un journal d’entreprise
  • Optimiser votre E-marketing
  • Concevoir un catalogue, des fiches commerciales, une plaquette
  • Créer et animer des présentations pour Ipad avec Ibooks Author et Keynote

Commerce en ligne

  • Développer votre boutique open source avec Prestashop
  • Améliorer vos ventes en optimisant le référencement naturel de votre boutique Prestashop

Développement site internet

  • Créer le site vitrine de votre entreprise en une journée
  • Développer votre site multi version (marché Export…)
  • Exprimer votre créativité sur Internet avec la solution Web Acappella
  • Intégrer le responsive web design dans votre site
  • Développer votre blog professionnel (en développement)

Promotion

  • Maitriser le traitement d’images photographiques
  • L’illustration photographique
  • Maitriser vos actions emailings
  • Communiquer avec les réseaux sociaux

Référencement web

  • Elaborer une stratégie de contenu
  • Optimiser votre référencement naturel (SEO)
  • Web analyse, maitriser Google Analytics
  • Gérer votre campagne de référencement sponsorisé Adwords
  • Rédiger pour le web

Documentation

  • Créer une documentation en ligne avec DokuWiki

Des thèmes de la communication abordés en formation :

  • Stratégies de communication et pilotage
  • Stratégie et production de contenu
  • Communication corporate
  • Média et Publicité
  • Communication événementielle et partenariats
  • Relations presse et Médiatraining
  • Communication écrite, orale et créativité
  • Agences de communication
  • Communication graphique – Print et web
  • Marketing stratégique
  • Marketing opérationnel
  • Stratégie et management de projet internet
  • Stratégies e-commerce
  • Référencement naturel ou sponsorisé de sites web
  • E-marketing et e-communication
  • Mobile
  • Web 2.0 et médias sociaux

Consultez moi

J'interviens en portage salarial dans le conseil, la formation et l'accompagnement d'entreprise pour sa communication commerciale (marketing opérationnel) sur l'ensemble des Pays de Loire. Je suis en portage salarial avec Escendo à Nantes. Je me déplace sur site à Nantes, Angers, Brest, Chateaubriant, Cholet, La Roche sur Yon, Laval , Le Mans, Vannes, Luçon, Niort, Rennes, Saint Nazaire, Saumur, et dans les départements du Finistère, Ille et Vilaine, Loire Atlantique, Maine et Loire, Morbihan, Mayenne, Sarthe, Vendée... Je répondrai à votre demande dans les meilleurs délais.

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